June 2014 JigSaw Marketing Solutions June 2014 Blog "Do's and Don'ts of Social Media"

For this marketing company I worked as a contributing writer/editor for four months from May 2014-August 2014. The final edit of the article can be found here: http://jigsawmarketingsolutions.com/blog/dos-and-donts-of-social-media/

In 2014, social media has taken the world by storm. Businesses now have the ability to personally reach out to and communicate with their clients on a daily basis. In addition, social media can be used to network with other business professionals and to bring team members together. Even though social media sites like Twitter and Facebook have been around for less than a decade, it is easy to see how essential they have become in the business world today.

Though the style and frequency of posting on social media may vary between businesses, there are a few tips that apply universally.

DO

·      Respond to negative and positive feedback

·      Try new things

·      Be proactive

·      Thank new followers

·      Mix up your content - 80/20 Content Mix [Post content that is relevant to your audience (attention grabbing, social, helpful) 80% of the time and self-promoting content 20% of the time.]

·      Find the social media network that is right for you

·      Plan ahead

DON’T

·      Overshare

·      Upload anything you wouldn’t want everyone to see

·      Forget to spell check!

·      Don’t forget to engage – don’t be a robot

·      Don’t forget to be social

·      Don’t forget to find your social voice

Remember, social media is meant to enhance your business, interact with clients, and build a professional networking base.